E-Commerce

Using Reviews and Social Proof to Increase Sales

Shoppers trust other shoppers. How to use reviews, ratings and social proof to reassure hesitant buyers and lift conversions - genuinely and effectively.

Site Search: Helping Shoppers Find What They Wa...

Shoppers who search are ready to buy - if they find it. Why on-site search is a conversion goldmine, how to get it right, and what its data reveals about...

Reducing Returns: Set Expectations, Keep Customers

Returns quietly eat into profit. Most come from a gap between expectation and reality. How to reduce returns by setting accurate expectations - without scaring buyers off.

How to Write Product Descriptions That Sell

A product description has one job: turn interest into a purchase. How to write descriptions that answer real questions, sell the benefit and avoid the common traps.

Product Photography Tips for Higher Conversions

Online, your photos do the job that holding a product does in a shop. Practical product photography tips - lighting, angles, context - that lift conversions.

Upselling and Cross-Selling Without Annoying Yo...

Done well, upselling and cross-selling lift order value and help customers. Done badly, they irritate and erode trust. How to suggest more, helpfully.